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Semiconductor supply is improving; waiting periods reduced: Maruti Suzuki

Semiconductor supply is improving; waiting periods reduced: Maruti Suzuki

The semiconductors shortage has slowly-but-surely reduced which will increase production of vehicles and thus reduced waiting periods for some car models, said a market leader in the Automobile industry, Maruti Suzuki India.

The global shortage of semiconductor chips has been triggered by the Covid-19 pandemic caused supply hurdles and healthy demand.

The exponential rise in demand for personal electronics such as cellphones and laptops during the pandemic has been said to be one of the leading causative factors.

At technical aspects, semiconductors play a crucial role in the production of internal combustion engines. They are an integral part of almost all types of sensors and controls of the vehicle. Lately, the shortage has caused prolonged waiting periods and also high prices.

In a conversation with IANS, Maruti Suzuki India's Senior Executive Director, Sales, and Marketing, Shashank Srivastava said that the supply situation is getting better but still dynamic.

"Semiconductor supply issues have improved in the last few months but the situation is still dynamic, "Srivastava said. In November, about 85 percent production will be achieved from 40 percent in September and 60 percent in October."

However, he also maintained that even though the supply situation has improved the entire industry is still suffering from shortages. The company had produced around 134,779 units in October, down 26 percent from the period of 2020.

Srivastava also said that the company is studying flex-fuel and other powertrain options for India. Additionally, he also said: "CNG models are doing extremely well."

On the company's marketing plans, Srivastava pointed out that consumers are inclined towards the model and showing interest in 'Smart Finance'. The subscription initiative enables a customer to use a brand-new car without even owning it.

A customer availing of the service is required to pay an all-inclusive monthly fee that comprehensively covers maintenance and insurance for the complete tenure. Moreover, he said that till date the company has obtained around 10,000 bookings for the compact hatchback, New Celerio.

At the beginning of this month, the Automobile major launched the compact hatchback, claiming that it's the most fuel-efficient petrol car in India.

The company also stated that the all-new Celerio gives a mileage of 26.68 km per liter. Its price range is INR 4.99 lakh to 6.94 lakh. The vehicle is powered by a next-gen Dual Jet, Dual VVT K-Series engine with an advanced 'Idle Start-Stop' technology.