Posted On : 20 Sep, 2021
We are now improving from this pandemic rapidly and all luxury brands are seeking their future in India because the demand has been increasing day by day as a result of which the production is increasing.
An entry point to a high-end brand has been offered by the merchandise companies however, specialists say it additionally builds client fondness towards the brand. Furthermore, it is a beneficial channel for organizations managing pandemic droops in different regions. Online channels have played a vital role in the whole world. Mercedes and BMW have given the license to Amazon and Ducati which has a partnership with Flipkart to retail their products. If you need car repair services at home, you do not need to go to a car repair shop by using an online service you can call the car repair services provider at home.
Bipul Chandra, India's head, Ducati said, “Customers initially joyous at getting merchandise cheaply, start complaining of color fading and faster wear and tear.”Further, he added,” the brand sells its merchandise only through nine authorized channel partners across India”. On the other hand, on Amazon, Ducati-branded sneakers are available for prices ranges between Rs 889-1221, but the originals sell for Rs 15,000 a pair.
Extravagance auto organizations are looking mass production in their marked product lines - everything from shirts, covers, scale models, wellness bicycles, Bluetooth earphones, the Mobile coffee machine have taken off the virtual racks over the most recent year and a half, with growth rate rates somewhere in the range of 12 and 15%.
“Earlier merchandise was bought by customers for self-consumption, now it’s more for gifting purposes,” says Santosh Iyer, Vice President Sales & Marketing, Mercedes-Benz India. He says that some of its most popular items are Bluetooth headphones, fitness bikes, and scale models. Mercedes started online merchandise sales in March 2020 and it already accounts for 20% of overall sales. The perfume range, launched in July 2021, is already in short supply, says Iyer.
A BMW spokesperson said,” BMW’s cruise bikes are proving a hit with the cycling fans amongst potential customers, though the most popular items are miniature models and clothing including t-shirts, caps, and jackets.”
Not only BMW and Mercedes are going to place its market bigger in India or with remaining world but also the other big brand like Maruti, Toyota and Tesla are having their vision for expanding business. Online makes it more simpler by choosing specific state ,you avail the service for example A person of another state want to car repair service of Delhi ,can avail it easily.