Posted On : 23 Oct, 2019
KIA’s SELTO SUV advance booking crosses - 60k+
Kia market share supersedes by 3.5% ahead of Ford, Volkswagen and Skoda
Kia Motors has crossed 60,000 plus advance booking of its Selto SUV car and still counting. To cater the rising demand, it has come up with a new set-up unit in Anantpur, AP with 1000 employees to meet the production capacity to 15000 units a month. Further, Kia Motors has scheduled the launch of the two upcoming model, the Premium Carnival Multi-Purpose Vehicle in January 2020 followed by the SUB-4 meter in July 2020. Speculations are high about the set-up of third unit and with the raise of the production capacity to 4 lakhs units per annum, a lakh increase, if the demand consistently rises for its SUVs. However, the confirmation of the same is not clear and under process of monitored and demand analysis. Mr. Manohar Bhat, The Vice President & Head Sales & Marketing at Kia Motors, proudly credited Selto SUV’s demand as the reason for the second shift operations. Adding further, he pointed out the challenges in re-organizing the production process and complications involved in the complete supply chain including the external vendors, both at domestic and International level. He further assured to accelerate the pace in the delivering of the booked demand., With a billion dollars commitment in the plant and the with the vendors, Kia has committed a new launch every six month straight for three years. The Seltos, a single model of Kia has broken the records of other three mid-sized SUVs in the market with respect to the demand and advance booking.60% of the buyers are from the top-10 cities and the remaining are divided between Ties-II towns and other cities. The market share supersedes the runs by 3.5% ahead of Ford, Volkswagen and Skoda, the eminent leaders dominating Indian market for quite a long time. With it’s two upcoming launch in 2020, Kia Motors is expected to claim 5% of the market. The leaders in carmakers have shown a decline in their growth rate but on the contrary Kia Motors is unmoved by the low economy.