Posted On : 01-Dec-2017
The actual say about people applies in case of automobiles as well: "First impressions is the last impression in front of customer make all the big difference." Globally, vehicle design is a strategic differentiator to draw customers into a brand. Though car design in India is at a nascent level, automobile companies in the country are ramping up their design functions to match evolving market and customer lifestyle trends.
Analysts have experienced that an exterior of a car has an instant impact on consumers, a trend that is only going to grow in the years to come.
Trends suggest that ISOFIX - a safety standard practiced in western countries, will soon gain momentum in India.
In India, women consumers are increasingly inclining toward the UV segment.